R. Lance Garcia
An Artist & Designer currently living in Washington, DC with my three favorite people in the world: wife Machiko, daughters Adair and Siena. Addicted to learning, storytelling, and the latest digital anything. All with an equal love Renaissance Art and College Football.
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Tweets
- Be Creative. Every day. Draw a #stickman at: http://t.co/Oe262Uhs
- Siena, Italy. One of the three founding cities of the Italian renaissance and the namesake of my sec: http://re.pn/bBphH
- Check out R. Lance's resume infographic: http://t.co/V91MppG (via @vizualizeme)
- I've lived in Washington, DC for 3.5 yrs now and in that time I've experienced: Coldest Winter, Hottest Summer, and the biggest earthquake.Aug 23, 11 from web Reply, Retweet, Favorite
- @machigatta, sign up for Klout and see how we compare! http://t.co/dFq4Orr
- “Digitally Doodle During Meals on this Wooden Table” http://s.coop/3n9w /via @DesignSceneApp
- oogle ad man predicts: 40% ads digital; more niche/less blockbuster content; all retailers mobile; 1-way content falls http://bit.ly/rk2uCh
- This Book helps you to move into the Digital era of awesomeness. Download it for free: http://bit.ly/4R9rth
- Amid disaster, Japan's societal mores remain strong - http://bit.ly/ihRcln #cnn
- HBR Blogs | My Simplest Innovation Advice: http://bit.ly/h76C3C
- Does being creative help you reach the top? http://bit.ly/fzxVK6 (via @cnn)
- Detach Yourself from Your Work: http://bit.ly/eQNZQI (Harder for me than most, because of how much love my work, but still...)
- How Nike's Visual Tricks Made the Oregon Ducks Look Fast (Despite Defeat) | Co.Design http://t.co/mxW7esI
- Why Do College Sports Fans Hate the Big Ten's Smart New Logo? | Co.Design http://t.co/Eo2RmG5
- Touchpoints Bring the Customer Experience to Life: http://bit.ly/dUjsFY
- A great short read from HBR: Will Focus Make You Happier?: http://bit.ly/9FjDJQ
- Congrats to the Air Force Academy for fulfilling its No.1 mission and winning the Commander-in-Chief's Trophy for the first time since 2002.
- The research is clear: if you want to be a happier person, don't read a self-help book, just have happier friends.
- My definition of "courage" needs a major overhaul after spending the day w/ wounded amputees from the war at Walter Reed ARMY med center.
- Po Bronson on the Crisis of Creativity in American Business: http://bit.ly/bLiLrc
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Posts
Lacta Mobile App
Write your own love messages and see them appear on a real Lacta chocolate bar though this new augmented reality, mobile app! apps.facebook.com/lactamobileapp/
Created by OgilvyOne Worldwide, Athens
Peter Guber, chairman and CEO of the Mandalay Entertainment Group, explains how to establish an emotional connection with any audience. He is the author of Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
The Next Web: Honda’s awesome interactive ad (on their YouTub channel), by the guys that made Old Spice viral.
Cool Coca Cola Christmas for Columbian Cabbies
Leo Burnett Colombia and Coca Cola devised a special treat for taxi drivers who had to work on Christmas Eve. For one thing, their special passenger turned out to be a Mr. Santa. Additionally, he had a very familiar destination for each driver.
Audi night vision assistant Halloween Commercial - Trick? Or Treat?
This past Halloween, when AKQA created an online ad for Audi to be shown in rich media and social channels, Scott Keogh, chief marketing officer for the car brand, liked it so much he wanted it on TV as well. So he placed it into airtime the brand had bought on ABC’s Desperate Housewives—a media buy that would normally involve an ad created by Audi’s lead TV agency, Venables Bell & Partners.
Shot from a camera plugged into the car’s dashboard, “Trick or Treat ” touts the ability of the Audi A6’s “thermal imaging night
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Info
- Associate Creative Director at SapientOnline Media | Washington D.C. Metro Area, USExperience
- Jan 2008 - PresentAssociate Creative Director / Sapient
- May 2005 - Dec 2006Creative Director / Momentum | Tokyo
- Feb 2001 - Apr 2005Creative Director / Soundgraphix Inc.
- May 2000 - Dec 2000Interactive Art Director / Stan Lee Media
- Mar 1999 - Apr 2000Freelance Designer: Interactive & Print / Wunderman / Jensen Design Associates / Webbrands
- Jan 1997 - Feb 1999Senior Designer / Clearsite Design
- Feb 1994 - Dec 1996Designer / Printing Consultants
Education-
2005 - 2007Imperial College LondonMBA in Specialisation: Customer-Focus Strategy
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1996 - 1998California State University at FullertonBachelor in Fine Arts in Entertainment Arts/Animation
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1994 - 1995Long Beach City CollegeAssociate in Arts in Graphic Design
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1993 - 1993The University of New Mexico
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1992 - 1992United States Air Force Academy
Additional Information-
Websites:
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Photos
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Reading
