R. Lance Garcia
A creative currently living in Miami, FL with my three favorite humans: wife Machiko, daughters Adair and Siena. Addicted to learning, storytelling, and the latest digital anything. All with an equal love Renaissance Art and College Football.
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Tweets
- I just influenced the Hype around X Games! #xgames #hypemeter
- Tim Brown of IDEO reveals his '5 Ways to Begin Designing Your Life in 2013': http://t.co/0X6JvcMRDec 27, 12 from web Reply, Retweet, Favorite
- RT @espn: This is a football game. Emphasis on FOOT. #BCSChampionshipJan 09, 12 from web Reply, Retweet, Favorite
- RT @mashable: First Football Endzone Hashtag Touches Down in Mississippi - http://t.co/BxyMaD3x
- Be Creative. Every day. Draw a #stickman at: http://t.co/Oe262Uhs
- Siena, Italy. One of the three founding cities of the Italian renaissance and the namesake of my sec: http://re.pn/bBphH
- Check out R. Lance's resume infographic: http://t.co/V91MppG (via @vizualizeme)
- I've lived in Washington, DC for 3.5 yrs now and in that time I've experienced: Coldest Winter, Hottest Summer, and the biggest earthquake.Aug 23, 11 from web Reply, Retweet, Favorite
- RT @TheEconomist: Women are rejecting marriage in Asia. The social implications are serious http://t.co/pjXMQMtAug 20, 11 from web Reply, Retweet, Favorite
- “Digitally Doodle During Meals on this Wooden Table” http://s.coop/3n9w /via @DesignSceneApp
- oogle ad man predicts: 40% ads digital; more niche/less blockbuster content; all retailers mobile; 1-way content falls http://bit.ly/rk2uCh
- RT @HarvardBiz: Build Brands Apple's Way http://s.hbr.org/nOMhhq
- RT @HarvardBiz: Montessori Builds Innovators http://s.hbr.org/qcTZso
- This Book helps you to move into the Digital era of awesomeness. Download it for free: http://bit.ly/4R9rth
- Amid disaster, Japan's societal mores remain strong - http://bit.ly/ihRcln #cnn
- RT @OlivierBassil: Let's all be #GREATive, now! That's my new word for being creative in our own, great and unique way! ;-)
- HBR Blogs | My Simplest Innovation Advice: http://bit.ly/h76C3C
- Does being creative help you reach the top? http://bit.ly/fzxVK6 (via @cnn)
- Detach Yourself from Your Work: http://bit.ly/eQNZQI (Harder for me than most, because of how much love my work, but still...)
- How Nike's Visual Tricks Made the Oregon Ducks Look Fast (Despite Defeat) | Co.Design http://t.co/mxW7esI
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Posts
UX is Strategy; Not Design
In trying to understand the challenges the UX community has had in clarifying what the “UX profession” is, it occurred to Peter that we’re thinking about this all wrong. Though UX finds its genesis in design disciplines, user experience is not a design activity. In order for user experience to deliver on its potential, we need to reframe it so that it contributes directly to strategy, and, in doing so, drives practices throughout the organization.
Multiscreen Patterns
Patterns to help understand and define strategies for the multiscreen world.
A dramatic surprise on a quiet square
To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. And then we waited…
- When execution gets cheaper, so should planning
When execution gets cheaper, so should planning
If you’re going to build a $10 million skyscraper, by all means, plan and prototype and discuss and plan some more.
On the other hand, if the cost of finding out is a phone call, make the call. No need to spend a lot of time planning how to call or when to call or which phone to use when execution is fast and cheap.
The digital revolution has, as in so many other areas, flipped the equation here. The cost of building digital items is plummeting, but our habit is to plan anyway (because failure bothers us, and we focus on the feeling of failure, not the cost).
The goal should be to have the minimum number of meetings and scenarios and documentation necessary to maximize the value of execution. As it gets faster and easier to actually build the thing, go ahead and make sure the planning (or lack of it) keeps pace.
http://sethgodin.typepad.com/seths_blog/2012/04/when-execution-gets-cheaper-so-should-planning.html
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Info
- Associate Creative Director at SapientMarketing and Advertising | Miami/Fort Lauderdale Area, USExperience
- Jan 2008 - PresentAssociate Creative Director / Sapient
- May 2005 - Dec 2006Creative Director / Momentum | Tokyo
- Feb 2001 - Apr 2005Creative Director / Soundgraphix Inc.
- May 2000 - Dec 2000Interactive Art Director / Stan Lee Media
- Mar 1999 - Apr 2000Freelance Designer: Interactive & Print / Wunderman / Jensen Design Associates / Webbrands
- Jan 1997 - Feb 1999Senior Designer / Clearsite Design
- Feb 1994 - Dec 1996Designer / Printing Consultants
Education-
2005 - 2007Imperial College LondonMBA in Customer-Focused Strategy
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1996 - 1998California State University at FullertonBachelor in Fine Arts in Entertainment Arts/Animation
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1994 - 1995Long Beach City CollegeAssociate in Arts in Graphic Design
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1993 - 1993The University of New Mexico
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1992 - 1992United States Air Force Academy
Additional Information-
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